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    Notre-Dame-de-Kent, NB
46° 18' 44"
64° 43' 44"


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Fair Trade ®/TM are trademarks of Swiss Water Decaffeinated Coffee Company Inc.
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At Down East Coffee, small batches of beans are meticulously monitored during the roasting process to ensure that every bean reaches its full potential.


The flavour of coffee is, to a great extent, determined by two factors: the degree of roast and by the methods or style of roasting. Roasting turns beans into shades varying from brown to black, depending on how long they’re roasted.


Basically, there are three degrees of roasting, each producing its own distinctive taste, aroma, and characteristics.


  Brown Roasts

Natural sugars are developed at this stage of roast and the character which is unique to the individual origin and variety is revealed. Brown roasted coffee beans have a dry surface and a balance of sweetness and brightness.

  Dark Roasts
As coffee continues roasting, natural sugars in the coffee beans begin to caramelize creating a fuller flavour, complex sweet-spicy nuances, and less acidity than brown roasts. At this degree of roast, many of the distinctive characteristics of the original beans are muted, and new flavours are imbued by the roasting process. Dark brown beans with a few spots of oil are ideal for espresso.
  Black Roasts
The roastmaster’s skill plays a more important role than the characteristics of the type of bean in this particular roast. By continuing the roasting process, the oils in the coffee beans come to the surface and produce aromatic smoke as they hit the hot roasting drum. Black roasted coffees are very dark brown with a slightly oily surface. They are lower in acid than lighter roasts and have a bittersweet-smoky flavour sought by coffee aficionados.


Many coffee drinkers greatly prefer one type of roast over the others. Some will choose different roasts at different times of the day. As well, there are regional differences in roasting preferences.

When choosing which roast to purchase, let the aroma of the coffee beans be your guide. If the beans lack aroma, they may not be fresh or flavourful. If the aroma pleases and excites you, it's likely the coffee will also.
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